Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan

Traditional advertising media such as TV, Radio, Press, and Outdoor advertisements are losing their ability to transfer information and persuade people to buy products but interactive advertising media such as Website, Social Media, interactive TV and mobile devices are getting more powerful. So, th...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Hasan, Muhammad Hanif
स्वरूप: थीसिस
भाषा:अंग्रेज़ी
प्रकाशित: 2012
विषय:
ऑनलाइन पहुंच:https://ir.uitm.edu.my/id/eprint/32987/1/32987.pdf

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