Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan

Traditional advertising media such as TV, Radio, Press, and Outdoor advertisements are losing their ability to transfer information and persuade people to buy products but interactive advertising media such as Website, Social Media, interactive TV and mobile devices are getting more powerful. So, th...

书目详细资料
主要作者:	Hasan, Muhammad Hanif
格式:	Thesis
语言:	英语
出版:	2012
主题:	Study and teaching. Research Advertising
在线阅读:	https://ir.uitm.edu.my/id/eprint/32987/1/32987.pdf

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