A simultaneous assessment of the hierarchical models of market orientation and external environmental factors (EEFs) on the relationship between innovation orientation and concept development in chain restaurants / Mazalan Mifli
This thesis is about extending the research on menu innovation process in chain restaurant industry. The global consumer foodservice markets, nowadays, are mostly at the stage of saturation, and this presents great challenges to the industry. Hence, a viable new model of menu innovation process has...
| मुख्य लेखक: | Mifli, Mazalan |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2014
|
| विषय: | |
| ऑनलाइन पहुंच: | https://ir.uitm.edu.my/id/eprint/34927/1/34927.pdf |
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समान संसाधन
-
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द्वारा: Mat Lizah, Muhammad Reedha
प्रकाशित: (2019) -
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प्रकाशित: (2013) -
Internal and external factors in sharing behaviour of online video advertisements among generation Y in Selangor, Malaysia
द्वारा: Nik Mohd Zainordin, Nik Mohamad Shamim
प्रकाशित: (2021) -
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द्वारा: Liw, Ivy Cheh Chean
प्रकाशित: (2000) -
Factors affecting visual electronic word of mouth credibility on online purchase intention
द्वारा: Khan, Shamim Ahmed
प्रकाशित: (2019)