A simultaneous assessment of the hierarchical models of market orientation and external environmental factors (EEFs) on the relationship between innovation orientation and concept development in chain restaurants / Mazalan Mifli

This thesis is about extending the research on menu innovation process in chain restaurant industry. The global consumer foodservice markets, nowadays, are mostly at the stage of saturation, and this presents great challenges to the industry. Hence, a viable new model of menu innovation process has...

書目詳細資料
主要作者:	Mifli, Mazalan
格式:	Thesis
語言:	英语
出版:	2014
主題:	Marketing Advertising
在線閱讀:	https://ir.uitm.edu.my/id/eprint/34927/1/34927.pdf

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