Demand of Goodyear tires in Kuching from the 4p's perspective / Crossley Mogon and Louis Budom Stanley Nyitar

The purpose of this study is to analyze the demand, competition and consumer buying behavior of tires in Kuching for Goodyear Malaysia Berhad. Ultimately, this study also aims to recommend the suitable marketing strategies based on the analysis done. Utilizing the survey approach, this study consist...

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Bibliographic Details
Main Authors:	Mogon, Crossley, Stanley Nyitar, Louis Budom
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Tires Production management. Operations management Rubber industry
Online Access:	https://ir.uitm.edu.my/id/eprint/37111/1/37111.pdf

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