A study on attitude and behavioural intention of Generation Y towards mobile advertising / Tredia Luara Barnabas
The recent development of global telecommnnication becomes a new mechanism for businesses to promote their products and services and Malaysia is also seen shift to mobile taking place and thus, this growing trend cannot be ignored. Savvy businesses need to catch up with the consumer or user to stay...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2015
|
| विषय: | |
| ऑनलाइन पहुंच: | https://ir.uitm.edu.my/id/eprint/37421/1/37421.pdf |