Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin
Purpose – The purpose of this paper is to develop an understanding of the primary concerns of a customer when they use mobile CRM services and identify factors that can be used for making better mobile customer relationship management (mobile CRM) services in hotel industry. Design/Methodology/Appr...
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| フォーマット: | 学位論文 |
| 言語: | 英語 |
| 出版事項: |
2013
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| 主題: | |
| オンライン･アクセス: | https://ir.uitm.edu.my/id/eprint/38223/1/38223.pdf |