Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin

Purpose – The purpose of this paper is to develop an understanding of the primary concerns of a customer when they use mobile CRM services and identify factors that can be used for making better mobile customer relationship management (mobile CRM) services in hotel industry. Design/Methodology/Appr...

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Bibliographic Details

Main Author:	Jamaluddin, Marzita
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Industry Customer services. Customer relations Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/38223/1/38223.pdf