Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari

The lack of promoting method in event marketing field especially for Crestent Jaya (M) SdnBHdis an issue which used traditional methods of marketing promotion such as using the brochure and flyers. This research aims to develop a 360° video content Event Managementexperience into the immersive Virtu...

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Bibliographic Details
Main Author:	Juhari, Suhaida
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Marketing Computer simulation
Online Access:	https://ir.uitm.edu.my/id/eprint/64821/1/64821.pdf
Abstract	Abstract here

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