The role of familiarity and mediating effect of user satisfaction on food delivery mobile apps reuse intention: An application of technology acceptance model / Muhamad Redha Iqbal Daud

Food delivery mobile app (FDMA) is a platform of providing online food delivery marketplace that enables users to place orders at local restaurants via few clicks in the mobile app. The growth of FDMA in Malaysia is undoubtedly expanded tremendously due to increase amount of smartphone usage, workin...

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Détails bibliographiques
Auteur principal: Daud, Muhamad Redha Iqbal
Format: Thèse
Langue:anglais
Publié: 2023
Sujets:
Accès en ligne:https://ir.uitm.edu.my/id/eprint/88758/1/88758.pdf
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