Effects of social media influencer attributes on consumers’ attitudes and purchase intention

Brands collaborate with social media influencers to promote their products through influencer marketing. Companies are increasingly depending on social media influencers to promote their brands owing to the potential of influencers in connecting the target audience with the company while maintain...

詳細記述

書誌詳細

第一著者:	Mohamed, El Mousa Hadeel Ali
フォーマット:	学位論文
言語:	英語
出版事項:	2022
主題:	Internet marketing Internet personalities Branding (Marketing)
オンライン･アクセス:	http://psasir.upm.edu.my/id/eprint/105543/1/SPE%202022%207%20UPM%20IR.pdf