Effects of social media influencer attributes on consumers’ attitudes and purchase intention

Brands collaborate with social media influencers to promote their products through influencer marketing. Companies are increasingly depending on social media influencers to promote their brands owing to the potential of influencers in connecting the target audience with the company while maintain...

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書目詳細資料

主要作者:	Mohamed, El Mousa Hadeel Ali
格式:	Thesis
語言:	英语
出版:	2022
主題:	Internet marketing Internet personalities Branding (Marketing)
在線閱讀:	http://psasir.upm.edu.my/id/eprint/105543/1/SPE%202022%207%20UPM%20IR.pdf