Influence of perceived innovativeness, customer perceived values and attitude towards customer value co-creation behaviour in dessert cafés

Dessert cafés are becoming increasingly popular as people embrace the new trend of enjoying after-meal treats. Dessert café owners and managers have been searching for ways of gaining a competitive differentiation to thrive in the fierce competition brought on by rival local shops and well-establ...

書目詳細資料
主要作者:	Ling, Esther Sii Wei
格式:	Thesis
語言:	英语
出版:	2023
主題:	Consumer behavior Food service Desserts
在線閱讀:	http://psasir.upm.edu.my/id/eprint/113667/1/113667.pdf

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