Factors influencing Muslim consumer behavior toward halal nutraceutical products
The consumption behavior of Muslims toward halal products has garnered considerable attention in recent years. While halal traditionally referred to permissible food and beverages, its scope has significantly broadened to encompass various sectors, including financial services, logistics, cosmetics,...
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| Format: | Thesis |
| Language: | English |
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2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/118024/1/118024.pdf |