Relationship between service quality, memorable tourism experience, satisfaction and loyalty in ecotourism context
Service quality and satisfaction are critical factors in destination loyalty, as per the expectation-confirmation theory (ECT). However, recent studies have challenged the direct impact of service quality on satisfaction and loyalty behaviour in national park experiences, highlighting the need to...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية |
| منشور في: |
2023
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://psasir.upm.edu.my/id/eprint/121365/1/121365.pdf |