Perception and Awareness Among Food Manufacturers and Marketers on Halal Food in the Klang Valley

The increasing demand for halal food that is USD 346.7 billion or equal to RM 1 317 billion annually is in tandem with the growth of Muslims population,better education level and higher purchasing power. With expanding global markets, innovative food companies are leading the charge by carving a ne...

全面介紹

書目詳細資料
主要作者: Abdullah, Ahmad Nizam
格式: Thesis
語言:英语
英语
出版: 2006
主題:
在線閱讀:http://psasir.upm.edu.my/id/eprint/131/1/549083_t_fst_2006_6.pdf