Antecedents of status consumption among women and the roles of hedonism and cultural value orientation
People crave for status and status recognition. This status struggle plagues today’s consumer societies. The fetish with status-seeking which manifests into consumption of status goods has emerged among women who have experienced increased economic and social influence. While previous studies have p...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2011
|
| विषय: | |
| ऑनलाइन पहुंच: | http://psasir.upm.edu.my/id/eprint/31414/1/GSM%202011%206R.pdf |