Segmentation of Malaysian ecotourists at Kinabalu National Park based on ecotourism attributes

Understanding ecotourists is an integral part in ecotourism marketing as it allows planners and marketers to design products based on the target market needs. Since domestic ecotourism is a blooming industry in Malaysia, information regarding the Malaysian ecotourist market segments is vital to enha...

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Détails bibliographiques
Auteur principal: Bidin, Sheena
Format: Thèse
Langue:anglais
Publié: 2012
Sujets:
Accès en ligne:http://psasir.upm.edu.my/id/eprint/32272/1/FH%202012%2014R.pdf

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