Segmentation of Malaysian ecotourists at Kinabalu National Park based on ecotourism attributes

Understanding ecotourists is an integral part in ecotourism marketing as it allows planners and marketers to design products based on the target market needs. Since domestic ecotourism is a blooming industry in Malaysia, information regarding the Malaysian ecotourist market segments is vital to enha...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Bidin, Sheena
स्वरूप: थीसिस
भाषा:अंग्रेज़ी
प्रकाशित: 2012
विषय:
ऑनलाइन पहुंच:http://psasir.upm.edu.my/id/eprint/32272/1/FH%202012%2014R.pdf

समान संसाधन