Effects of hijab as Islamic religious symbol on muslim consumer attitudes towards advertisements

Cues and symbols are effective instruments to remind the consumers of their cultural values’ affiliations. Utilizing these symbols in advertisement might unconsciously enhance information processing and consequently generate a favorable feeling. Hijab as a significant religious cue for Muslims mig...

詳細記述

書誌詳細

第一著者:	Taheri, Abbas Naseri
フォーマット:	学位論文
言語:	英語
出版事項:	2013
主題:	Advertising - Religious aspects - Islam Hijab (Islamic clothing) Muslim women - Religious aspects - Islam
オンライン･アクセス:	http://psasir.upm.edu.my/id/eprint/33623/1/FBMK%202013%201R.pdf