Effects of hijab as Islamic religious symbol on muslim consumer attitudes towards advertisements

Cues and symbols are effective instruments to remind the consumers of their cultural values’ affiliations. Utilizing these symbols in advertisement might unconsciously enhance information processing and consequently generate a favorable feeling. Hijab as a significant religious cue for Muslims mig...

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书目详细资料

主要作者:	Taheri, Abbas Naseri
格式:	Thesis
语言:	英语
出版:	2013
主题:	Advertising - Religious aspects - Islam Hijab (Islamic clothing) Muslim women - Religious aspects - Islam
在线阅读:	http://psasir.upm.edu.my/id/eprint/33623/1/FBMK%202013%201R.pdf