Keterlibatan audien belia awal dengan genre didik-hibur di televisyen

Kajian kualitatif ini berkisar pada permasalahan untuk memahami fenomena keterlibatan audien belia awal pelbagai etnik dengan genre didik-hibur yang dikhususkan kepada iklan-iklan kemasyarakatan yang disiarkan menerusi televisyen di negara ini. Tujuan khususnya ialah untuk memahami apakah sikap audi...

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Bibliographic Details
Main Author:	Muda, Mariah
Format:	Thesis
Language:	English
Published:	2007
Subjects:	Youth Youth on television
Online Access:	http://psasir.upm.edu.my/id/eprint/4734/1/FBMK_2007_5%20IR.pdf

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