Mediating effects of shopping orientations and moderating effects of gender on relationships between personal factors and repatronage behavioural intention

Personal-centric marketing is determined by, and therefore an indicator of, the repatronage behavioural intention. The main objective of this study was to examine the factors related to repatronage behavioural intention among apparel adult shoppers. The Theory of Planned Behaviour and 3M Model of Mo...

书目详细资料
主要作者:	Wong, Yue Teng
格式:	Thesis
语言:	英语
出版:	2014
主题:	Consumer behavior Customer loyalty Marketing research
在线阅读:	http://psasir.upm.edu.my/id/eprint/52015/2/FEM%202014%2016RR.pdf

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