Mediating effects of shopping orientations and moderating effects of gender on relationships between personal factors and repatronage behavioural intention
Personal-centric marketing is determined by, and therefore an indicator of, the repatronage behavioural intention. The main objective of this study was to examine the factors related to repatronage behavioural intention among apparel adult shoppers. The Theory of Planned Behaviour and 3M Model of Mo...
| मुख्य लेखक: | Wong, Yue Teng |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2014
|
| विषय: | |
| ऑनलाइन पहुंच: | http://psasir.upm.edu.my/id/eprint/52015/2/FEM%202014%2016RR.pdf |
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समान संसाधन
-
Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
द्वारा: Nikhashemi, Seyed Rajab
प्रकाशित: (2015) -
Ultimate customer loyalty's Holy Grail
द्वारा: Ow, Mun Waei
प्रकाशित: (2017) -
Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia
द्वारा: Mohammadi, Alireza
प्रकाशित: (2019) -
Effects of standardization and customization level on service quality, customer satisfaction and loyalty, and moderating roles of service nature and customer needs
द्वारा: Kasiri, Leila Agha
प्रकाशित: (2015) -
Consumer involvement, consumer online engagement, and consumer loyalty in airline and hospitality services among generation X and Y
द्वारा: Leong, Mei Kei
प्रकाशित: (2018)