Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists
One of the major concerns of the tourism industry in any country is to develop a positive image about the country globally. The basic objective of this study is to analyze the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values, lifestyle...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية |
| منشور في: |
2015
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://psasir.upm.edu.my/id/eprint/68102/1/gsm%202015%209%20ir.pdf |