Visitors' segmentation at Penang National Park using place attachment approach

Market segmentation is an important tool in planning effective marketing strategies and a viable tool in the planning process for minimizing the impact of visitors‘ depreciative behavior, development of effective public relations, educational programs and visitor risk management. While studies ofvis...

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Bibliographic Details
Main Author:	Ibrahim, Nabila Aiza
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Market segmentation Ecotourism National parks and reserves - Penang
Online Access:	http://psasir.upm.edu.my/id/eprint/75882/1/FH%202017%2026%20IR.pdf

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