Influence of religious orientation on Jordanian viewers’ loyalty towards satellite TV channels
A review of the literature shows that few studies investigated customer’s loyalty model from a religious perspective. In addition, most of these studies investigated the religious influences on customer’s loyalty model using two religious dimensions, namely religious commitment and religiosity. Ther...
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | 英语 |
| 出版: |
2018
|
| 主題: | |
| 在線閱讀: | http://psasir.upm.edu.my/id/eprint/76777/1/GSM%202018%2022%20IR.pdf |