Consumers' perceived relationship between television advertising recall and brand purchase decision
When a customer chooses a certain brand, many factors actually influence this purchasing decision. Marketers would very much like to attribute this to advertising, but other factors like distribution, packaging, price, etc., may actually influence this purchase. However, television is a very obvious...
| 第一著者: | |
|---|---|
| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
1999
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| 主題: | |
| オンライン･アクセス: | http://psasir.upm.edu.my/id/eprint/77868/1/t%20GSM%201999%205%20%281900118350%29.pdf |