The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia

The main purpose of this study is to identify the influence of firm size. marketing strategy and market research activities on the export performance among Small and Medium Industries (SMIs) in Malaysia. Industries involved in this study were food processing (food industry), rubber and related p...

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主要作者:	Ismail, Noor Azlin
格式:	Thesis
语言:	英语 英语
出版:	2003
主题:	Small business. Marketing.
在线阅读:	http://psasir.upm.edu.my/id/eprint/8177/1/GSM_2003_7_ir.pdf