The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia

The main purpose of this study is to identify the influence of firm size. marketing strategy and market research activities on the export performance among Small and Medium Industries (SMIs) in Malaysia. Industries involved in this study were food processing (food industry), rubber and related p...

Description complète

Détails bibliographiques
Auteur principal:	Ismail, Noor Azlin
Format:	Thèse
Langue:	anglais anglais
Publié:	2003
Sujets:	Small business. Marketing.
Accès en ligne:	http://psasir.upm.edu.my/id/eprint/8177/1/GSM_2003_7_ir.pdf

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