The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia

The main purpose of this study is to identify the influence of firm size. marketing strategy and market research activities on the export performance among Small and Medium Industries (SMIs) in Malaysia. Industries involved in this study were food processing (food industry), rubber and related p...

書誌詳細
第一著者:	Ismail, Noor Azlin
フォーマット:	学位論文
言語:	英語英語
出版事項:	2003
主題:	Small business. Marketing.
オンライン･アクセス:	http://psasir.upm.edu.my/id/eprint/8177/1/GSM_2003_7_ir.pdf

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