Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion

Despite the recent economic downturn, luxury fashion industry remains as one of the most profitable industries worldwide. This is because consumers are having higher purchase intention and willing to consume luxury fashion brands and goods than ever before. The growth of sales in emerging economies...

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書目詳細資料

主要作者:	Zahari, Nurfareena
格式:	Thesis
語言:	英语
出版:	2019
主題:	Consumer behavior Branding (Marketing) Brand name products - Social aspects
在線閱讀:	http://psasir.upm.edu.my/id/eprint/82782/1/GSM%202019%205%20IR.pdf