Relationship between corporate identity elements and corporate image in Malaysian government-linked companies

Corporate identity as a management strategy has derived from the simple visual representation of an organisation to a more complex corporate strategy over the past thirty years. There is now considerable research to suggest that effective corporate identity management results in creating a positi...

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Auteur principal:	Muhami, Aida
Format:	Thèse
Langue:	anglais
Publié:	2018
Sujets:	Corporate image - Case studies Government business enterprises - Malaysia Government corporations
Accès en ligne:	http://psasir.upm.edu.my/id/eprint/83320/1/FBMK%202018%2094%20-%20ir.pdf