Relative advantage as mediating variables on factors influencing adoption of internet TV

Internet TV in Malaysia which uses open Internet Protocol is becoming every consumer's favourite for its portable feature that allows media to be accessed through broadcasts TV without having to be at a specific place. Tonton or tonton.com.my and Astro Go are among the award-winning TV and v...

書誌詳細
第一著者:	Abdul Latiff, Dzaa Imma
フォーマット:	学位論文
言語:	英語
出版事項:	2019
主題:	Internet television - Research - Malaysia Consumers' preferences - Malaysia
オンライン･アクセス:	http://psasir.upm.edu.my/id/eprint/83501/1/FBMK%202019%2011%20-%20ir.pdf

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