Relative advantage as mediating variables on factors influencing adoption of internet TV

Internet TV in Malaysia which uses open Internet Protocol is becoming every consumer's favourite for its portable feature that allows media to be accessed through broadcasts TV without having to be at a specific place. Tonton or tonton.com.my and Astro Go are among the award-winning TV and v...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक:	Abdul Latiff, Dzaa Imma
स्वरूप:	थीसिस
भाषा:	अंग्रेज़ी
प्रकाशित:	2019
विषय:	Internet television - Research - Malaysia Consumers' preferences - Malaysia
ऑनलाइन पहुंच:	http://psasir.upm.edu.my/id/eprint/83501/1/FBMK%202019%2011%20-%20ir.pdf

समान संसाधन

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Influence of negative electronic word-of-mouth on consumer's intention to switch mobile service provider in Malaysia
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The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh
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Consumers’ preferences for perceptual and sensory attributes of chicken meat in Malaysia
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Consumer perception, preferences and behavioural intention towards choice of certified sustainable palm oil in the Klang Valley, Malaysia
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Consumption Model of Financial Products among Minangkabau and Chinese in Bank Nagari, Sumatra
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Consumers' perceived relationship between television advertising recall and brand purchase decision
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A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman
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A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din
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Internet Addiction: An Exploratory Study on Malaysian Internet Users
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A study on customer’s awareness towards SUKIMI’S products / Mohd Norisham Mohamad Rosli
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High involvement product information search on the internet among consumers in Yinchuan, China
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Sensory characteristics and factors influencing consumers’ preferences towards goat milk in peninsular Malaysia
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A study on the market opportunities of setting up a branch in Tanjung Malim for secondary school students / Yuana Sopian
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Users’ preferences towards social attributes of creative placemaking
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Pengaruh dan Kesan Aktiviti Seks Siber di Kalangan Pengguna Internet di Malaysia
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Effectiveness of Islamic symbols in TV advertisements in reaching organizational clients
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Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh
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Faktor mempengaruhi peningkatan keinginan pengguna internet untuk menggunakan e-dagang
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A study on concern about disadvantages online shopping among online shoppers / Noor Syahhirah Ab.Rahim
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