Relative advantage as mediating variables on factors influencing adoption of internet TV

Internet TV in Malaysia which uses open Internet Protocol is becoming every consumer's favourite for its portable feature that allows media to be accessed through broadcasts TV without having to be at a specific place. Tonton or tonton.com.my and Astro Go are among the award-winning TV and v...

書目詳細資料
主要作者:	Abdul Latiff, Dzaa Imma
格式:	Thesis
語言:	英语
出版:	2019
主題:	Internet television - Research - Malaysia Consumers' preferences - Malaysia
在線閱讀:	http://psasir.upm.edu.my/id/eprint/83501/1/FBMK%202019%2011%20-%20ir.pdf

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