Relative advantage as mediating variables on factors influencing adoption of internet TV

Internet TV in Malaysia which uses open Internet Protocol is becoming every consumer's favourite for its portable feature that allows media to be accessed through broadcasts TV without having to be at a specific place. Tonton or tonton.com.my and Astro Go are among the award-winning TV and v...

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书目详细资料

主要作者:	Abdul Latiff, Dzaa Imma
格式:	Thesis
语言:	英语
出版:	2019
主题:	Internet television - Research - Malaysia Consumers' preferences - Malaysia
在线阅读:	http://psasir.upm.edu.my/id/eprint/83501/1/FBMK%202019%2011%20-%20ir.pdf