Brand equity and packaging design impact on customer loyalty to kedai rakyat 1 Malaysia products

Quality deficiency of brand equity through packaging design that could impacts the customer loyalty towards Kedai Rakyat 1 Malaysia (KR1M) products in Malaysia. The purpose of this study is to investigate on how the brand equity would give an impact to the customer loyalty of KR1M products in Malays...

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Détails bibliographiques
Auteur principal:	Zainal Abidin, Sazrinee
Format:	Thèse
Langue:	anglais
Publié:	2019
Sujets:	Marketing Brand equity
Accès en ligne:	http://psasir.upm.edu.my/id/eprint/84461/1/FRSB%202019%2014%20-%20ir.pdf

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