Brand equity and packaging design impact on customer loyalty to kedai rakyat 1 Malaysia products
Quality deficiency of brand equity through packaging design that could impacts the customer loyalty towards Kedai Rakyat 1 Malaysia (KR1M) products in Malaysia. The purpose of this study is to investigate on how the brand equity would give an impact to the customer loyalty of KR1M products in Malays...
| मुख्य लेखक: | Zainal Abidin, Sazrinee |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2019
|
| विषय: | |
| ऑनलाइन पहुंच: | http://psasir.upm.edu.my/id/eprint/84461/1/FRSB%202019%2014%20-%20ir.pdf |
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समान संसाधन
-
Brand loyalty on sport shoes purchase : a Malaysian perspective
द्वारा: Chong, Justin
प्रकाशित: (2000) -
Customer satisfaction with Kedai Rakyat Satu Malaysia / Lisa Laga and Jenny Lucas
द्वारा: Laga, Lisa, और अन्य
प्रकाशित: (2016) -
Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling
द्वारा: Fhidzon, Mohammad Raffi, और अन्य
प्रकाशित: (2019) -
The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
द्वारा: Muhamad Tamyez, Puteri Fadzline
प्रकाशित: (2014) -
Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
द्वारा: Wong, Philip Pong Weng
प्रकाशित: (2014)