Brand equity and packaging design impact on customer loyalty to kedai rakyat 1 Malaysia products

Quality deficiency of brand equity through packaging design that could impacts the customer loyalty towards Kedai Rakyat 1 Malaysia (KR1M) products in Malaysia. The purpose of this study is to investigate on how the brand equity would give an impact to the customer loyalty of KR1M products in Malays...

書誌詳細
第一著者:	Zainal Abidin, Sazrinee
フォーマット:	学位論文
言語:	英語
出版事項:	2019
主題:	Marketing Brand equity
オンライン･アクセス:	http://psasir.upm.edu.my/id/eprint/84461/1/FRSB%202019%2014%20-%20ir.pdf

類似資料

Brand loyalty on sport shoes purchase : a Malaysian perspective
著者:: Chong, Justin
出版事項: (2000)

Customer satisfaction with Kedai Rakyat Satu Malaysia / Lisa Laga and Jenny Lucas
著者:: Laga, Lisa, 等
出版事項: (2016)

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling
著者:: Fhidzon, Mohammad Raffi, 等
出版事項: (2019)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
著者:: Muhamad Tamyez, Puteri Fadzline
出版事項: (2014)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
著者:: Wong, Philip Pong Weng
出版事項: (2014)

Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif
著者:: Abdullatif, Siti Maisarah
出版事項: (2010)

Halalan tayyiban concept through qur'anic thematic exegesis: a study on Malaysian halal supply chain standard / Mohd Dasuqkhi Mohd Sirajuddin
著者:: Mohd Sirajuddin, Mohd Dasuqkhi
出版事項: (2020)

The arts of cover music album as a branding tool / Nazirul Munir Mohd Jamel
著者:: Mohd Jamel, Nazirul Munir
出版事項: (2014)

The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products
著者:: Phang, Ing
出版事項: (2001)

Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad
著者:: Mohamad, Ahmad Mustaqim
出版事項: (2015)

Impact of internal branding and corporate culture on employee brand support and the role of corporate identity as mediator
著者:: Razak, Muhammad Nur Fitri
出版事項: (2022)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
著者:: Nikhashemi, Seyed Rajab
出版事項: (2015)

Consumer evaluation of brand extensions
著者:: Ning, Jessie Ting Ay
出版事項: (2000)

Developing a new concept of Chinese packaging design inspired by MUJI’s characters
著者:: Wang, Hang
出版事項: (2023)

Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion
著者:: Zahari, Nurfareena
出版事項: (2019)

Influence of brand equity dimensions on Malaysian consumers’ repurchase intentions for halal store-brand products
著者:: Isa, Maryam Ladi
出版事項: (2024)

A study on service recovery toward Nur Bukit Unggul eco- resort / Nur Azmatul Omar
著者:: Omar, Nur Azmatul
出版事項: (2012)

Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones
著者:: Wong, Chee Hoo
出版事項: (2012)

The analysis on how corporate image, service quality, customer satisfaction enhance customer loyalty towards Kopcel shoppe among members of KCB’s. Case study at Menara Celcom, Jalan Semarak, Kuala Lumpur / Nur Nazihah Raman
著者:: Raman, Nur Nazihah
出版事項: (2011)

Volatility forecasting approach to risk assessment of private equity mutual funds in Malaysia
著者:: Wan, Cheong Kin
出版事項: (2021)

Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar
著者:: Omar, Nur Masturina
出版事項: (2011)

The impact of attraction for environmental graphic design on Cherating surf camp / Munirah Othman
著者:: Othman, Munirah
出版事項: (2015)

Effects of social media influencer attributes on consumers’ attitudes and purchase intention
著者:: Mohamed, El Mousa Hadeel Ali
出版事項: (2022)

Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia
著者:: Mohammadi, Alireza
出版事項: (2019)

Online brand attributes and customer loyalty intention
著者:: Liew, Josephine Mei Ching
出版事項: (2011)

A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman
著者:: Nik Sulaiman, Nik Nur Aswad
出版事項: (2011)

A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing
著者:: Mohamad Daing, Balqis
出版事項: (2011)

The determinant of brand loyalty and the mediating effect of customers' satisfaction: In mobile phone context
著者:: Siti Mardalinah Ardian Neezm
出版事項: (2010)

Business plan for grinding and packaging of pepper products for retailing market / Gura Langgong
著者:: Langgong, Gura
出版事項: (2018)

The relationship between perceived values, customer satisfaction and brand loyalty in the context of mobile service provider
著者:: Chin, Vui Chung
出版事項: (2011)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
著者:: Abdul Qader, Iman Khalid
出版事項: (2017)

The Effects of Advertisement and Brand Beliefs Towards Brand Attitude: The Case of the Mobile Phone Industry
著者:: Alwie, Aryaty
出版事項: (2001)

A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor
著者:: Mohd Nor, Mohd Faizul
出版事項: (2011)

Determinants of service quality and perceived value and its impact on customer satisfaction and customer loyalty: an empirical perspective on public transportation sector / Che Anizaliana Che Pei
著者:: Che Pei, Che Anizaliana
出版事項: (2011)

A study on the factors that influence gold price in Malaysia / Mohd Kamarulredzal Kamarulzaman
著者:: Kamarulzaman, Mohd Kamarulredzal
出版事項: (2013)

Explicating meanings of counterfeit branded fashion goods consumption through phenomenological lens among young adult consumers
著者:: Rosely, Nurhidayah
出版事項: (2021)

A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
著者:: Mohd Rashid, Nur Syakira
出版事項: (2018)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
著者:: Lim , Ying San
出版事項: (2016)

The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
著者:: Almohammad, Asaad
出版事項: (2010)

Relationship between features of spokes-character and brand trust of consumers
著者:: Bidin, Hernani
出版事項: (2018)