Brand equity and packaging design impact on customer loyalty to kedai rakyat 1 Malaysia products

Quality deficiency of brand equity through packaging design that could impacts the customer loyalty towards Kedai Rakyat 1 Malaysia (KR1M) products in Malaysia. The purpose of this study is to investigate on how the brand equity would give an impact to the customer loyalty of KR1M products in Malays...

書目詳細資料
主要作者:	Zainal Abidin, Sazrinee
格式:	Thesis
語言:	英语
出版:	2019
主題:	Marketing Brand equity
在線閱讀:	http://psasir.upm.edu.my/id/eprint/84461/1/FRSB%202019%2014%20-%20ir.pdf

相似書籍

Brand loyalty on sport shoes purchase : a Malaysian perspective
由: Chong, Justin
出版: (2000)

Customer satisfaction with Kedai Rakyat Satu Malaysia / Lisa Laga and Jenny Lucas
由: Laga, Lisa, et al.
出版: (2016)

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling
由: Fhidzon, Mohammad Raffi, et al.
出版: (2019)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
由: Muhamad Tamyez, Puteri Fadzline
出版: (2014)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
由: Wong, Philip Pong Weng
出版: (2014)

Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif
由: Abdullatif, Siti Maisarah
出版: (2010)

Halalan tayyiban concept through qur'anic thematic exegesis: a study on Malaysian halal supply chain standard / Mohd Dasuqkhi Mohd Sirajuddin
由: Mohd Sirajuddin, Mohd Dasuqkhi
出版: (2020)

The arts of cover music album as a branding tool / Nazirul Munir Mohd Jamel
由: Mohd Jamel, Nazirul Munir
出版: (2014)

The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products
由: Phang, Ing
出版: (2001)

Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad
由: Mohamad, Ahmad Mustaqim
出版: (2015)

Impact of internal branding and corporate culture on employee brand support and the role of corporate identity as mediator
由: Razak, Muhammad Nur Fitri
出版: (2022)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
由: Nikhashemi, Seyed Rajab
出版: (2015)

Consumer evaluation of brand extensions
由: Ning, Jessie Ting Ay
出版: (2000)

Developing a new concept of Chinese packaging design inspired by MUJI’s characters
由: Wang, Hang
出版: (2023)

Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion
由: Zahari, Nurfareena
出版: (2019)

Influence of brand equity dimensions on Malaysian consumers’ repurchase intentions for halal store-brand products
由: Isa, Maryam Ladi
出版: (2024)

A study on service recovery toward Nur Bukit Unggul eco- resort / Nur Azmatul Omar
由: Omar, Nur Azmatul
出版: (2012)

Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones
由: Wong, Chee Hoo
出版: (2012)

The analysis on how corporate image, service quality, customer satisfaction enhance customer loyalty towards Kopcel shoppe among members of KCB’s. Case study at Menara Celcom, Jalan Semarak, Kuala Lumpur / Nur Nazihah Raman
由: Raman, Nur Nazihah
出版: (2011)

Volatility forecasting approach to risk assessment of private equity mutual funds in Malaysia
由: Wan, Cheong Kin
出版: (2021)

Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar
由: Omar, Nur Masturina
出版: (2011)

The impact of attraction for environmental graphic design on Cherating surf camp / Munirah Othman
由: Othman, Munirah
出版: (2015)

Effects of social media influencer attributes on consumers’ attitudes and purchase intention
由: Mohamed, El Mousa Hadeel Ali
出版: (2022)

Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia
由: Mohammadi, Alireza
出版: (2019)

Online brand attributes and customer loyalty intention
由: Liew, Josephine Mei Ching
出版: (2011)

A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman
由: Nik Sulaiman, Nik Nur Aswad
出版: (2011)

A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing
由: Mohamad Daing, Balqis
出版: (2011)

The determinant of brand loyalty and the mediating effect of customers' satisfaction: In mobile phone context
由: Siti Mardalinah Ardian Neezm
出版: (2010)

Business plan for grinding and packaging of pepper products for retailing market / Gura Langgong
由: Langgong, Gura
出版: (2018)

The relationship between perceived values, customer satisfaction and brand loyalty in the context of mobile service provider
由: Chin, Vui Chung
出版: (2011)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
由: Abdul Qader, Iman Khalid
出版: (2017)

The Effects of Advertisement and Brand Beliefs Towards Brand Attitude: The Case of the Mobile Phone Industry
由: Alwie, Aryaty
出版: (2001)

A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor
由: Mohd Nor, Mohd Faizul
出版: (2011)

Determinants of service quality and perceived value and its impact on customer satisfaction and customer loyalty: an empirical perspective on public transportation sector / Che Anizaliana Che Pei
由: Che Pei, Che Anizaliana
出版: (2011)

A study on the factors that influence gold price in Malaysia / Mohd Kamarulredzal Kamarulzaman
由: Kamarulzaman, Mohd Kamarulredzal
出版: (2013)

Explicating meanings of counterfeit branded fashion goods consumption through phenomenological lens among young adult consumers
由: Rosely, Nurhidayah
出版: (2021)

A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
由: Mohd Rashid, Nur Syakira
出版: (2018)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
由: Lim , Ying San
出版: (2016)

The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
由: Almohammad, Asaad
出版: (2010)

Relationship between features of spokes-character and brand trust of consumers
由: Bidin, Hernani
出版: (2018)