Application of theoretical model of marketing productivity to evaluate performance of vegetable and fruit wholesalers in Selangor, Malaysia

The vegetables and fruits industry has been and will continue to be a key economic activity in Selangor in the coming decades. However, the vegetables and fruits industry in Selangor seems to have obstacles in competing in an open economic trade, which is mostly dominated by large economic sector...

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Détails bibliographiques
Auteur principal:	Syed Yusof, Sharifah Shahidah
Format:	Thèse
Langue:	anglais
Publié:	2019
Sujets:	Fruit - Marketing - Malaysia Vegetables - Marketing - Malaysia
Accès en ligne:	http://psasir.upm.edu.my/id/eprint/89866/1/FEP%202019%2053%20ir.pdf

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