Application of theoretical model of marketing productivity to evaluate performance of vegetable and fruit wholesalers in Selangor, Malaysia

The vegetables and fruits industry has been and will continue to be a key economic activity in Selangor in the coming decades. However, the vegetables and fruits industry in Selangor seems to have obstacles in competing in an open economic trade, which is mostly dominated by large economic sector...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Syed Yusof, Sharifah Shahidah
التنسيق: أطروحة
اللغة:الإنجليزية
منشور في: 2019
الموضوعات:
الوصول للمادة أونلاين:http://psasir.upm.edu.my/id/eprint/89866/1/FEP%202019%2053%20ir.pdf