Factors influencing mobile shoppers’ satisfaction and repurchase intention in mobile shopping in Malaysia

The growth of mobile shopping is causing consumers to change their shopping behaviour. It is essential to understand the factors of repurchase intention on the mobile shopping context. However, there are some issues arise such as bad reviews on the quality of mobile website or app service, high risk...

詳細記述

書誌詳細

第一著者:	Mohd Paiz, Nur Ain
フォーマット:	学位論文
言語:	英語
出版事項:	2021
主題:	Mobile commerce - Malaysia Consumer behavior - Malaysia Consumer satisfaction - Case studies
オンライン･アクセス:	http://psasir.upm.edu.my/id/eprint/99356/1/NUR%20AIN%20THESIS%20MANUSCRIPT%20-%20IR.pdf