Religiosity as moderating variable between the relationship of attitude towards brand endorser of hijab advertisement on tv and purchase intention

The influence of religious mindset of audiences on information processing is one of the most significant dimensions of which have been modestly studied. This study was conducted to examine the relationship between celebrity endorsement on attitude towards hijab television advertisement and purchase...

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Détails bibliographiques
Auteur principal:	Moses, Ibrahim Oyewole
Format:	Thèse
Langue:	anglais
Publié:	2021
Sujets:	Endorsements in advertising Religiousness
Accès en ligne:	http://psasir.upm.edu.my/id/eprint/99633/1/IBRAHIM%20OYEWOLE%20MOSES%20-%20IR.pdf

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