Religiosity as moderating variable between the relationship of attitude towards brand endorser of hijab advertisement on tv and purchase intention
The influence of religious mindset of audiences on information processing is one of the most significant dimensions of which have been modestly studied. This study was conducted to examine the relationship between celebrity endorsement on attitude towards hijab television advertisement and purchase...
| मुख्य लेखक: | Moses, Ibrahim Oyewole |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2021
|
| विषय: | |
| ऑनलाइन पहुंच: | http://psasir.upm.edu.my/id/eprint/99633/1/IBRAHIM%20OYEWOLE%20MOSES%20-%20IR.pdf |
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समान संसाधन
-
Influence of endorser credibility on attitude and purchase intention among social networking sites (SNSs) users
द्वारा: Samat, Muhammad Faizal
प्रकाशित: (2015) -
Effects of hijab as Islamic religious symbol on muslim consumer attitudes towards advertisements
द्वारा: Taheri, Abbas Naseri
प्रकाशित: (2013) -
Effectiveness of Islamic symbols in TV advertisements in reaching organizational clients
द्वारा: Ali, Azhani
प्रकाशित: (2015) -
Consumers' attitudes toward TV advertising in Malaysia : a descriptive study
द्वारा: Yee, Han How
प्रकाशित: (1999) -
Brand recall as indication of television advertising effectiveness
द्वारा: Mohd Miharbi, Maldia Syela
प्रकाशित: (2001)