Religiosity as moderating variable between the relationship of attitude towards brand endorser of hijab advertisement on tv and purchase intention

The influence of religious mindset of audiences on information processing is one of the most significant dimensions of which have been modestly studied. This study was conducted to examine the relationship between celebrity endorsement on attitude towards hijab television advertisement and purchase...

书目详细资料
主要作者:	Moses, Ibrahim Oyewole
格式:	Thesis
语言:	英语
出版:	2021
主题:	Endorsements in advertising Religiousness
在线阅读:	http://psasir.upm.edu.my/id/eprint/99633/1/IBRAHIM%20OYEWOLE%20MOSES%20-%20IR.pdf

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