Employees' brand commitment in the service industry : luxury hotel chains in Malaysia / Cheng Siew Yee
| Main Author: | |
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| Format: | Thesis |
| Published: |
2011
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| Subjects: |
| _version_ | 1849733171097108480 |
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| author | Cheng, Siew Yee |
| author_facet | Cheng, Siew Yee |
| author_sort | Cheng, Siew Yee |
| format | Thesis |
| id | oai:studentsrepo.um.edu.my:1305 |
| institution | Universiti Malaya |
| publishDate | 2011 |
| record_format | eprints |
| spelling | oai:studentsrepo.um.edu.my:13052013-09-19T09:58:20Z Employees' brand commitment in the service industry : luxury hotel chains in Malaysia / Cheng Siew Yee Cheng, Siew Yee HF Commerce 2011 Thesis NonPeerReviewed application/pdf http://studentsrepo.um.edu.my/1305/1/INTRO.pdf application/pdf http://studentsrepo.um.edu.my/1305/2/CHAP_1.pdf application/pdf http://studentsrepo.um.edu.my/1305/3/CHAP_2.pdf application/pdf http://studentsrepo.um.edu.my/1305/4/CHAP_3.pdf application/pdf http://studentsrepo.um.edu.my/1305/5/CHAP_4.pdf application/pdf http://studentsrepo.um.edu.my/1305/6/CHAP_5.pdf application/pdf http://studentsrepo.um.edu.my/1305/7/BIB.pdf http://pendeta.um.edu.my/client/default/search/results?qu=Employees%27+brand+commitment+in+the+service+industry&te= Cheng, Siew Yee (2011) Employees' brand commitment in the service industry : luxury hotel chains in Malaysia / Cheng Siew Yee. Masters thesis, Universiti Malaya. http://studentsrepo.um.edu.my/1305/ |
| spellingShingle | HF Commerce Cheng, Siew Yee Employees' brand commitment in the service industry : luxury hotel chains in Malaysia / Cheng Siew Yee |
| title | Employees' brand commitment in the service industry : luxury hotel chains in Malaysia / Cheng Siew Yee |
| title_full | Employees' brand commitment in the service industry : luxury hotel chains in Malaysia / Cheng Siew Yee |
| title_fullStr | Employees' brand commitment in the service industry : luxury hotel chains in Malaysia / Cheng Siew Yee |
| title_full_unstemmed | Employees' brand commitment in the service industry : luxury hotel chains in Malaysia / Cheng Siew Yee |
| title_short | Employees' brand commitment in the service industry : luxury hotel chains in Malaysia / Cheng Siew Yee |
| title_sort | employees brand commitment in the service industry luxury hotel chains in malaysia cheng siew yee |
| topic | HF Commerce |
| url-record | http://pendeta.um.edu.my/client/default/search/results?qu=Employees%27+brand+commitment+in+the+service+industry&te= http://studentsrepo.um.edu.my/1305/ |
| work_keys_str_mv | AT chengsiewyee employeesbrandcommitmentintheserviceindustryluxuryhotelchainsinmalaysiachengsiewyee |