Developing consumer-based service brand equity (CBSBE): An airline industry perspective / Md Moniruzzaman Sarker
The competitive challenges facing airline companies such as consolidation, merger, acquisition and passengers’ dynamic buying behaviour require sound branding strategies that may help organisations survive and thrive effectively. Although contemporary brand equity models have been acknowledged and t...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| منشور في: |
2020
|
| الموضوعات: |