The role of brand credibility and brand experience in post-consumption outcomes of hotel choice among Malaysian Muslim consumers / Nadzirah Rosli

This research investigates the importance of hotel attributes in examining Malaysian Muslim tourists' hotel choice. Based on the mean-end chain theory, it explores the relationship among nine constructs; hotel attributes, brand credibility, brand experience, brand attachment and post-consumptio...

書目詳細資料
主要作者:	Nadzirah , Rosli
格式:	Thesis
出版:	2020
主題:	HD Industries. Land use. Labor

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